Infineon hosts first Sustainable Summit

L. HUNTER LOVINS is the keynote speaker

BY DAVID BOLLING 

Aug 22, 2011 - 06:33 PM

Infineon Raceway has scheduled its first Accelerating Sustainable Performance Summit, a day-long forum for innovators and thought-leaders from the business, engineering and research communities to explore prospects for sustainable automotive development and performance-oriented marketing of green cars.

The program will be held this Thursday, Aug. 25, at Infineon Raceway and is open by invitation to sustainability professionals.

Keynote speaker for the program will be green-business guru L. Hunter Lovins, co-founder of the Rocky Mountain Institute and named by Time magazine as a 2000 Hero of the Planet. Lovins, who was also dubbed a Green Business Icon in 2009 by Newsweek magazine, will be joined by California State Assemblyman Jared Huffman and panelists from Amyris, Inc., Panasonic Corporation of North America, PG&E, Infineon Technologies of North America, UC Davis, Stanford University, Lux Research, Inc., Just Marketing International, Tesla and Audi Sports Team Joest.

Panel discussions following Lovins' keynote speech will focus on: "The future of Clean Cells"; "Electrifying Vehicles"; and "Marketing the Green Performance Revolution."

The day's activities will include on-track demonstrations by an Audi TDI fueled by Amyris, an all-electric Tesla Roadster and a Nissan LEAF. And Yokohama Tire Corporation will host a demonstration showing how low-rolling resistance tires can improve fuel efficiency by up to 15 percent.

For more information about the summit, go to www.acceleratingsustainableperformance.com.